Ubisoft has now confirmed it will attend E3 this year, following confusing comments made by the company’s boss Yves Guillemot last week.
When questioned whether Ubisoft would be at E3 this year, Guillemot raised eyebrows by telling investors his company would be there “if E3 happens”.
Ubisoft has now confirmed in a statement to GamesIndustry.biz that it will be in attendance with a “strong line-up” at E3 – which is being run for the first time this year by Eurogamer parent company Reedpop.
“If E3 happens, we will be there and we will have a lot of things to show,” Guillemot had said – prompting a response from Reedpop boss Lance Fensterman that the show was indeed going ahead.
“E3 is full speed ahead and we are pleased with the progress and engagement from the community,” Fensterman said in a statement. “As we have confirmed exhibitors we are eager to share more as details get cemented and participants ready their own detailed plans. In other parts of the ReedPop gaming portfolio we rarely release participants until close to the event but now will adjust our style to the E3 way as we can.”